This deodorant is free of aluminum, parabens, butane and other unnatural ingredients found in modern deodorants.  Some studies suggest non-natural ingredients found in other deodorants may cause health problems.  Natural deodorants aim to offer odor protection without these unnatural ingredients. The brand also promises that the deodorant was not tested on animals.  Some of the ingredients are botanical extracts like tangerine peel oil, lemon peel oil and geranium flower oil giving it a fresh and pleasant smell.