About
A member of the Bass Pro Shops family offering the best in Sporting Goods. Cabela's, the World's Foremost Outfitter of hunting, fishing and outdoor gear, was born somewhat inadvertently in 1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. Upon returning home to Chappell, Nebraska, Dick ran a classified ad in the Casper, Wyoming, newspaper reading: "12 hand-tied flies for $1." It generated one response. Undaunted, Dick formulated a new plan, rewriting the ad to read "FREE Introductory offer! 5 hand tied Flies....25c Postage....Handling" and placing it in national outdoor magazines. It didn't take long for the orders to begin arriving from sportsmen and women around the country.
Fast forward to today, Cabela's continues to embrace the original philosophy that the customer is No. 1 - a philosophy instilled by company founders Jim and Dick Cabela. This dedication to the customer is just one of many reasons Cabela's is what the family always knew it could be - a dream come true.
Fast forward to today, Cabela's continues to embrace the original philosophy that the customer is No. 1 - a philosophy instilled by company founders Jim and Dick Cabela. This dedication to the customer is just one of many reasons Cabela's is what the family always knew it could be - a dream come true.